How to Accelerate your Career and Increase your Income without Compromise.
Learn the tactics and skills that helped my clients get promoted or earn more money, within six months of implementing what I'd taught them!
Course Enrolments close at midnight on January 16th 2021
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Are you feeling marginalised, overlooked, or undervalued? Are you working hard, yet failing to achieve the career success you want?
I know how you feel.
Are you sick of not being properly managed at work by someone who wants you to develop and flourish?
You're told "you can do better. You can stand to improve x skill." But you're never actually told how to make the necessary changes nor guided consistently to improve.
You are left with little feedback or ongoing focus on your personal and professional development but come appraisal time, you're criticised for not improving 'enough' and denied your promotion and pay increase.
It can feel even worse when, knowing what you are missing in a manager, you support and guide your own direct reports consistently, ensuring they perform at a high standard and meet targets, yet your line manager hardly notices your efforts.
The successes of the team are attributed to their hard work, and they receive the recognition that should be yours.
You want to highlight all the efforts you make, but you're not sure how to do this to senior leaders in a way that doesn't see you come off as a "non-team player".
So you stay silent. And keep working hard, working long hours, and going over and beyond your remit, hoping to be seen and listened to.
And nothing changes.
You feel you've hit a ceiling. You fall into traps of self-doubt and stop expecting advancement. You lose your enthusiasm and drive. You are overlooked for new and interesting work. Not kept in the loop on new initiatives and objectives.
It doesn't have to be like this. You can rebrand yourself, learn to better assert yourself and articulate your value, and achieve the recognition and reward you desire!
D4S - Develop 4 Success!
D4S is an online course designed to help ambitious people develop the skills, knowledge and confidence to progress their careers, and achieve promotion and higher compensation.
Over 16 weeks, you'll learn the D4S System, which will help you focus on the FOUR areas that will showcase you as a 'go-to expert' and a strong Leader in your function. As well as easy to consume course materials and resources which you can review at your own pace, you'll be motivated and held accountable in our live, bi-weekly coaching calls.
You will develop in leaps an bounds as we support you in testing out your new skills and knowledge within your D4S Pod (smaller peer groups within the course) as well as in your workplace, broaden your network with other senior professionals across the course, and through the teaching offered in our Expert workshops.
Special offer! Enrol now and get a 25% discount !
Here’s What You’ll Get When You Sign Up
After you've signed up, you will receive an email inviting you to set up and log into your personal learning account on our training platform, as well as to join our private Facebook group.
After the initial month, you will have access to all the training material on the programme. In the first month, we want you to focus entirely on understanding what areas you want to strengthen in order to achieve your goals, and to map a clear plan of how to get there. After you've completed the five modules, you will be more confident in your skills, better able to articulate your strengths, developed a stronger personal brand that makes you the go-to person in your function, and singled out as a strong leader and driver of excellence in your organisation.
More Assertive
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Establish a Strong Personal Brand
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Recognised as a Leader
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Establish a Stronger Network
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Here’s what people are saying about the course
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course
Marie Fisher
Developer
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Gary Howard
Photographer
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Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Show them what’s in the course
Let your visitor know how many modules there are and what each one is about.
1
Module 1: Mental Muscle
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
2
Module 2: Authentic Leader
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
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Module 3: understanding What Matter
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
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Module 4: Articulate Success
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
360 Feedback
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Master Classes with Senior Experts
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
NED Position Matching
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
About The Course Teacher, Uzo Ijewere
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the course teacher objectively using 'he' or 'she' even if you are the teacher! It’s time to show off your achievements and prove why you are the right person to be teaching this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Here’s what people are saying about the course instructor
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Ida
Lawyer
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent teaching at university (MORE MONEY AND 3 TIMES THE AMOUNT OF TIME. PLUS DON'T FOCUS ON YOU AND OFFER A MORE GENERALISED CURRICULUM). Or perhaps you’ll tell them how much you would charge for a few hours of private coaching (NORMALLY CHARGE £300 PER HOUR FOR COACHING 121 OR THIS EQUIVALENT COACHING IN A 121 SETTING COSTS OVER £6,000 PLUS THE BONUSES ARE PRICELESS). The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular course
Early Bird discount of 25%
£
1,500
Advanced course
One sentence summary of what they get
$
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Course Enrolments close on December 28th 2020
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100% Satisfaction Guarantee for 30-Days
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
Don’t wait! Look at what past students have to say about this course
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Debra Grant
Reporter
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Linda Parker
Police Officer
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Glenda Sanders
Financial Advisor
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Your personal note
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!
